“It all started with my mom, who used to accessorise me with multiple colourful bracelets from street markets in Spain and Latin America. Then my dad gave me a steel and gold bracelet when I was ten, which I thought was so precious that I did not dare wearing it for a couple of years. By now I wear it every day together with a mix of simple handmade bracelets and some more precious pieces, which I refuse to spare - jewellery is there to be worn, but to make sure it never loses its shine, we also need to give it some cleaning love once a while?” ~ Anna, Co-Founder AIS Collective
GemCare by AIS Collective
AIS Collective has its origins in watch care. We stand for safe, efficient and elegant watch care, made in Switzerland. Now, Anna, the A in AIS, is known for always wearing multiple rings, earrings and bracelets.
Being part of the AIS Collective, naturally Anna tried to clean her jewellery just as she cleans her watches. However, the AIS Collective ChronoPen did not have the right format to clean small pieces of jewellery. Therefore, she soon pitched the idea of a new cleaning pen dedicated only for jewellery to her partners Ivan and Said. One year later, we launched the GemPen which was the start of GemCare by AIS Collective. We offer a growing portfolio of jewellery care products, and we pride ourselves in the fact that our collective and processes are primarily built and established within the city of Zurich. All our products are easy to use, safe and efficient to make sure your jewellery always shines as it should!
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